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Most merchants we speak with realize surcharging can help them save on interchange fees by passing the cost to the consumer. But, they also wisely ask about the subsequent implications on consumer buying decisions and perception.
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Credit card interchange fees are avoidable, yet businesses still dole out up to 3.5% of every credit card transaction to the issuing bank.
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As you’re probably painfully aware, credit card companies want a piece of the action every time your business takes payment by credit. None of us can afford this kind of death-by-a-thousand-slices.
Fortunately, a simple credit card surcharge strategy can give you a way to have your cake and eat it too!
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Credit card surcharging.
What is it? How does it work? Should you use it?
For those who are just discovering the world of credit card surcharging, rest assured that you’re not alone.
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Running a business is challenging enough. If you’re operating with a lean budget, you likely can’t afford to worry about rules concerning credit card transactions and fees. You also need to save money without fear of triggering a regulatory tripwire.
Credit card companies like Mastercard and Visa charge you, the merchant, every time a customer uses their card. In the U.S., each state has laws that govern what small businesses can and cannot do regarding credit card processing fees.
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