CardX in the Green Sheet: New Opportunities for Both Merchants and ISOs
“The reality is that price-based selling is a dead end. The accelerating consolidation of the payments industry, along with brutal competition around interchange-plus pricing, means there’s no margin that won’t be undercut. To compete with super ISOs, smaller ISOs and MLSs need an alternative to interchange-plus.
There is one number you can be confident won’t be undercut: zero.
Passing on the credit card fee in the form of a surcharge allows businesses to maintain listed prices while processing cards at a true 0 percent cost.”